"In the digital world, bringing complementary skills together to produce great work is essential."
A new year brings refreshed approaches, re-energised minds, and a new burst of motivation. It encourages an additional positivity in the workplace and, for me, an excitement and fresh opportunities to meet others in our industry, work with them, and learn from them. At Ethos, we try to surround ourselves with like-minded people who want to deliver the best work and collaborate with others in doing so. In the digital world, bringing complementary skills together to produce great work is essential.
Think about what can go into a single digital campaign project:
- Creative Direction
- Front End Development
- Back End Development
- Search Engine Optimisation
- Social Media Activity
- Media Buying
Of course there can be many other disciplines within each of these delivery areas and the list can be endless. Can you think of any agencies that can really deliver all of this ‘in-house’ to a standard expected of our industry? We don't profess to; we work alongside others when needed, particularly within the areas of content creation and ongoing online marketing activity.
"Collaboration is an important part of our industry ... working alongside others who are the best in their field ultimately yields the best results."
There are two ways that we work: Directly with a client, delivering the full project whilst collaborating with others for specialist requirements. Alternatively, we can be the support to other agencies who require our specialist design and development skills or just don't have the capacity to deliver part of the project themselves.
Our skills focus on the core areas required to deliver a digital project: Discovery, strategy, UX, creative, and development. We are strong on ideas that achieve goals and execution of these.
Whether working direct with a client or for an agency, our goal is the same: to deliver an industry-leading piece of work that achieves the aims and objectives set out in the discovery phase. The approach for both client types follow the same process and we have the same people working on them. The only difference is the start and end point.
Sometimes working directly with a client on behalf of the agency, we deliver the full scope of the project. This is usually when the project is part of a wider campaign. However often we pick up a project once the discovery phase is complete and strategy is in place. This means we focus on UX, creative and development then hand back to the agency to deliver to the client and provide ongoing support. Either approach works equally well, provided they follow the same process of delivery.
Trying to do it all yourself dilutes your skills and means you deliver substandard work in the areas that aren't your expertise and, subsequently, across the whole project.
Collaboration is an important part of our industry; focusing on what you do best and working alongside others who are the best in their field ultimately yields the best results. Don't think of other agencies as competition, think of them as support: there for the greater good of the project, helping to improve the standard of our industry across the board.